I recently did a small photo shoot with my friend Adeeb. A professional photographer OBSESSED with perfect lighting, photography, and anything beautiful enough to capture in an image. He’s the photographer who discovered Chrissy Teigen, created SurfIllustrated.com and is a mad man with a camera.
He recently came to me for some advice on starting his own blog. He maybe a wizard with a camera, but digital marketing..Mm not so much. Stoked to lend my knowledge we meet for coffee. Soon we were getting into EVERYTHING there is to know about online success. You can’t just write a 300-word blog post, hit publish and hope for success.
No, no, no…it’s wayyy more than that. We got on about social media, how to share your shit, blog length and what’s best for SEO. All the things that help a blog become successful CAN BE OVER WHELMING! And that’s what he and I learned together.
So we decided to take it one step at a time. His homework: a list of blog topics to get juices flowing and one 1000+ word blog post due next week.
So while he works on that, I wanted to take the time to write out the steps to his next assignment, optimizing his blog post with SEO (search engine optimization). That whole “ranking #1 in google thing” comes from good SEO. When you have good SEO you get more traffic from Google because your site ranks higher in the search engines. About 86% of internet browsers click the first three to five options when searching for something. For example, when someone is searching on Google for, “digital career girl”, Google will provide them a list of top 10 results. Having good SEO is what helps you get to the top of Google search queries, having the proper keywords sprinkled in your copy is the fuel that gets you there.
Before we dive into how to do keyword research, let’s get familiar with Google Keyword Planner, this is one of the tools you will use during your research. It was actually designed to help to advertise on Google, but we’ll go ahead and borrow it. FYI, there are other keyword tools out there such as WordStream, SEMRush, and WordTracker, but I personally like using Google, it’s free, it’s what I have experience with and what I recommend using.
Watch the video below to give you a step by step tutorial on setting up your Google Adwords account so you can locate the Keyword Planner. Sometimes it can be tricky for newbies to find it, as long as you stick to these steps you’re golden. 👍
How to Located Google Keyword Planner in Adwords
So now that we have that squared away, let’s get into how you actually conduct SEO keyword research in Google Adwords using the Keyword Planner. Follow the instructions in the next video so you can start building your keyword library.
How to Find Keywords Using Google Keyword Planner
SEO Keyword Research Using SpyFu
Google Keyword Planner and AdWords is a must when conducting SEO keyword research, but my other not so secret weapon is Spyfu.com. A kickass digital marketing tool I cannot live without.
SpyFu offers a free basic plan, they also have a couple more advanced options with more features that you can pay for. Honestly, you can get a lot of juicy info from the basic option, that’s the version I use and the one I recommend for beginners and intermediate bloggers, small business owner, and internet marketers.
One of the reasons why I love SpyFu is because it goes beyond SEO keyword research, it shows your competitor’s competitors, tops PPC (pay per click) words, their ad budgets, how long their site has been running and much much more. For now, I’ll keep it simple.
Here is a quick look at how I use Spyfu to get even more ideas for SEO keywords.
So you’ve done some keyword research, now what? There are certain places you can place your keywords for Google to index your website efficiently. When blogging, places like the URL images Alt text, and the title comes to mind. I’ve created a list for you to download or bookmark, I find it helpful to have a physical copy but that’s just me. Click here to download my Keyword Placement Checklist. No email needed, just a little something to help ya out. 😉
Disclaimer: Search engine optimization is a long term investment if you didn’t know that already. You can expect to see results in about 3 months, however, I’ve seen it work a bit faster than that in some cases.
I hope you’ve found this blog post helpful, I really tried to cover all bases from a beginner standpoint, if there is anything I missed or you have questions about, feel free to comment below and I’ll do my best to answer you asap!