SEO help and tips for small business owners and entrepreneurs
Small business owners are my heroes. Seriously.. they sometimes work 80 hours a week, wear 2o different hats and still wake up the next morning to do it again, and again, and again. I mean, you got to have some solid dedication and determination to have that kinda stamina…I think that’s what I admire most.
When a business owner starts a new SEO campaign they often get lost in the “complexity” of search engine optimization and can’t seem to sink into the right rhythm. They are generally a one person show and get so busy with “all the things”. I definitely get that..I’ve been there myself.
Content is the beast…FEED the beast
To successfully grow a brand, reach new people and inform them of your product or service, you must feed the content beast. It will always been hungry and never satisfied but you can successfully feed it. Every. Damn. Day.
At the heart this crazy online world is content. Be it an article, photo, video, blog post, tweet..whatever. We are all constantly producing content AND consuming content for pleasure or productivity. And your website should be no different. Why? Because online publication is the #1 way people are staying connected, learning and staying updated. Even those choosing to boycott social media, I’m willing to bet a friend of yours has recently told you something helpful or entertaining from something they saw online.
Start an SEO Campaign
So the best thing to do is utilize your blog and find the right time to start an SEO campaign. This means writing blog posts, recording videos, creating slideshows, using photos from recent photoshoot, and or audio clips. Post this content to your blog section and optimize that sh*t out of it. WARNING: Don’t try taking on more than you can handle, there is a time commitment here. But if you’re willing to put in the work or resources in to a proper SEO campaign, you can be reaching new customers, creating new leads and making more sales. Everybody know a business needs money, taking care of a family needs money, investing in yourself needs money! So start with the source of the money generator (your website) and scale out from there.
Do NOT: Take advice from a friend or random YouTuber; keyword stuffing or sloppily stringing together phrases. There is a thing called Bad SEO and it can hurt your Google rankings which will create a lot more work than it’s worth!
DO: Instead take the time to fully understand the practice of SEO and invest in yourself by learning this invaluable technical skill.
So my advice is understand the internet, and how to properly structure your content for both search engines and the people reading your content. It’s not complicated, it’s not rocket science, it just takes a little time to make a big different in your business.
Here are a few things to consider in your SEO strategy:
To get started, take look at what it means to generate an SEO strategy and how to optimize a piece of content.
Identify your Intended Audience: The first step in your SEO strategy is always to identify your intended market. Who are the people that will buy from you, where are the most likely to be found, what language are they using to find products or services similar to yours?
Keep a dynamic Keyword List: Search trends change as much as social ones do, so there’s never a guarantee that one term will consistently prove fruitful. Keeping an updated running list of keywords should be your go to doc when you sit down to write a blog or optimize a page.
Establish your Business on Social Media: Social media is a key element in your marketing arsenal now a days, an updated Facebook page or Pinterest board can be what makes or breaks your
Constantly Create Original Content: Increasing your company’s web traffic and domain authority is only the first step in your SEO campaign. Original content, such as a weekly blog or community activities, can go a long way towards capturing an audience and convincing them to continue interacting with your site until a sale is made.
Patience is Key: Manage your expectations, Beyonce wasn’t built in a day, and neither will your SEO be. It is a process and one that should be started sooner rather than later. After having built up momentum and a significant online presence, your website’s analytics will rise sharply. However, getting there may sometimes take a month or two, you should always keep this in mind.
Itching for some actionable tips to hit the ground running? I’ve got an SEO-checklist with best practices you can implement right now…I use them too!
How to optimize content
- Set up Google Analytics so you can see progress
- Create a running list of keywords
- Create ‘categories’ within your WordPress site
- Have a clear takeaway in each blog post
- Create content that speaks your intended audience..not the masses, think specific like you’re talking to one single person
- Create evergreen content versus seasonal
- Create links within your site IE link to previous blog posts, items, or related content
- Include long-tail keyword in post title
- Include long-tail keyword in URL
- Include long-tail keyword in H2 or H1 format
- Include long-tail keyword in the first paragraph of blog post
- Include long-tail keyword in meta description
- Include an image in post
- Optimize image title and ATL text
- Sprinkle keyword 3-5 times within blog post
Have any questions? Feel free to contact me with any questions, I totally nerd out on this stuff and would love to hear from you 🙂