There are about a million and one ways to get more website traffic. From SEO best practices to Facebook and Instagram. There is no one perfect way to do it.
If you’re just getting started, or started a while ago and still hearing crickets, then perhaps it’s time to try something new. Enter Pinterest. I know you’re probably thinking Pinterest is all about mommy bloggers, recipes, and DIY, but that is where you are oh sooo wrong.
One way that I’ve seen significant traffic success is through my Pinterest account. For me, a Digital Marketer, I didn’t initially think of Pinterest was the best way to drive traffic, but once I started using it a bit more strategically, I have seen a huge bump in unique visitors and sessions to my blog.
Here are 9 ways to optimize your Pinterest account to grow your blog traffic
Niche down, like way dowwnnn. I suggest choosing one topic that can encompass all of your skill, services or knowledge, then focus solely on that topic. For example, instead of basing your blog on fashion, healthy recipes, travel, the beach and DIY, pick one of those topics and be specific about it. IE Repurposing wood pallets DIY, specific, right?! That way, when someone from Pinterest finds your pin called, “How to make a kitchen table out of repurposed wood pallets”, they don’t get thrown off by another blog post you wrote about “How to make a skinny burrito”. When you find a niche and someone who is interested in it, you don’t want to scare them away with other content they are simply not looking for. If there are too many ideas and topics floating around, you run the risk of them bouncing right off your blog and possibly never coming back. The goal here is to find those loyal fans who keep coming back for more!
Re-do you bio with specific details of what you do, who you do it for and a clear call to action. This should also include an opt-in incentive such as a checklist, template or other freebies you’ve created. Notice my example here, I niched down a title of who I am (Digital Entrepreneur) who I help (millennial entrepreneurs + online hustlers) how I help (strategic digital marketing advice) and my offer (collaboration link) .
Create at least 15 boards based on your blog categories. If you haven’t already created categories for blogging topics (IE Outdoor wood paneling projects, Holiday, Painting, etc.) it is a good idea to do so, as categories offer up opportunities for increased engagement and traffic that most bloggers waste. Most likely you won’t have 15 categories, so use your best judgment of other relevant topics you can easily pin to. On this note, “hide” boards that are not relevant to your blog, I for one didn’t want to loose all the recipes I pinned for later, so I “hid” them from everyone. You can do this easily by going to the settings of each board and making it private.
Join relevant group boards. Group boards are a great way to get in front of more people. An easy way to find these group boards is to use the Pinterest search engine. Using our hypothetical repurposed wood pallet blog, I might search for “DIY repurposed wood group board”. You will initially see a ton of pins, click on to the “Boards” tab on the upper-right part of the page to view all group boards associated with the search inquiry. Click around and find a few groups you jive with.
A couple things that qualify as a good group board to join:
- Not too many people, over 10K-15K is too many. Your content and effort will likely get lost in the mix.
- Variety of pinners, if you see the same 3 people pinning 10+ per day, find another group
- Make sure it’s open to new pinners, read the group description at the top and follow instructions to gain access
Pinworthy images. Tech savvy or not, Canva is your next best friend when you need a social media image. Surely you’ve heard about it by now, but if you haven’t, it’s an internet based (and now mobile) platform that helps you create images with specific dimensions and sizes. Go to Canva.com, select the Pinterest option and you’ll be in and out in less than 15 minutes with a beautiful, pinworthy image to share on Pinterest.
Utilize your description, keywords, CTA. Pinterest is a search engine, this means people perform searching to find things, ahh yes groundbreaking right?! This commonality isn’t so common to some, which is why I am mentioning it. By using descriptive keywords in the designated are often goes unused. Take advantage of this space by using keywords that are relevant to your post, this will help get your pin in front of the people it was intended it for. And don’t forget the call to action, internet browsers are just that..browsing. Your click through rates will be much higher if you tell them what they get by clicking.
Join board booster, an amazing tool I was introduced to by the amazing Melyssa Griffin. It will allow you to automate your pinning. She suggested having at least 50 items on each board before using board booster, however, I have seen success before doing that. Just like any social media platform, you want to keep it up to date with fresh content right? RIGHT! So this tool allows you to repurpose great content every day. It automatically deletes duplicated pins but keeps you top of mind to your followings. Follow these easy steps to get started:
1.Create an account and log in
2. Click on ‘Pinning Tools’ and select ‘looping’
3. Click ‘add boards’ in the upper right-hand corner
4. Match your settings to the following and submit
Socialize, Pinterest is a social platform, so don’t be afraid to leave comments, share pins and interact with other people! I know I have been a little robotic at times, and it’s easy to do when you have a mission, but don’t lose sight of the landscape and what people come here for…networking, entertainment and socializing.
Make it a business account. Easily done by following these steps .
Rich Pins Rich Pins are Pins that include extra information right on the Pin itself. There are 6 types of Rich Pins: app, movie, recipe, article, product, and place. There will be a button on all your pins, and serve as encouragement for people to click through. See the “Make it” button for an example.
Learn how to enable rich pins here.
We all have to start somewhere, and I truly believe optimizing your Pinterest account is a great way to get the ball rolling. Stay tuned for additional social media tips and ways to get your blog rocking and rolling even more.
Did you find this helpful? Leave a comment below and share your thoughts, questions and suggestions.